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    2010-2013 | Vorwerk | International roll-out

    Vorwerk Group: Kobold Product Site, Thermomix Internet Portal, E-Shops and Corporate Website

    Challenge

    Vorwerk used the increasing significance of the internet as a channel and created more contact opportunities for its customers to direct sales. At the wish of consumers, Vorwerk wanted to be able to simultaneously inform them about its products over the internet.

    Solution

    Vorwerk revised its entire internet landscape: The German and English homepages of the Vorwerk Corporate Group, the presence of the brand, Kobold vacuum cleaners, the online shop for the vacuum cleaners as well as the online website of the brand, Thermomix Kitchen Appliance, would be completely revised.

    A crucial role arose on the Kobold online shop www.vorwerk-shop.de, which was previously created as a separate site. Targeted SEO and SEM measures were taken to ensure that the user would be able to, in fact, find the Kobold shop on the internet. Even on the shop, the user is able to use it better and stumble upon products easily. So, they have more fun surfing and shopping. This should help boost revenue.

    The Kobold product site www.vorwerk-kobold.de supports the sales activities and strengthens the position of Vorwerk's customer advisors: In the area of customer advice, there are visitor tips covering all themes vacuuming and cleaning. The visitor can arrange an appointment directly with the customer advisor. Product teasers to the online shop complete the service. The user can playfully get to know more about the functions of the products – such as the hand vacuum cleaner, VK150, and the floor vacuum cleaner, Kobold VT270. Here, triplesense revised the information architecture of the website.

    The Kobold web presence and online shops would be rolled out internationally: Austria, Switzerland, Czech Republic, Spain, Italy, France and Japan came out with the new internet presence after Germany.

    New online site for the multifunctional Kitchen Appliance Thermomix: On the Thermomix Portal, cooking buffs learn what they are missing without the multitalented machine. Created specifically for the new website, short clips of all functions of the kitchen appliance, a star chef category with Thermomix recipes, a service category with instruction manuals, repair services and much more should excite both potential buyers and Thermomix owners. On the online shop, Thermomix fans can order cookbooks and accessories. Even the Thermomix provides an exclusive cooking experience: Representatives present the multitalented appliance those interested in their own home.

    The websites of Vorwerk Holdings corporate.vorwerk.de and corporate.vorwerk.com present the Corporate group. The brands received a similar layout with more room to play for individual pages.

    Technology

    Open Source Shop System, Mangeto and Promotion Module for Rebate Offers, CMS: TYPO3

    Conclusion

    New method in addressing customers: with the competitive website, Vorwerk connects the speed of the internet with the service and customer orientation of direct sales. All revised online activities significantly strengthen the internet as a communication and sales channel with connection to direct sales for the brand, Kobold, in Germany and 7 other countries. Rollouts for the Thermomix website in new languages, also those from Asia, successively took place. Websites for the countries Germany, Italy, Spain, Portugal, France, Poland, Czech Republic, Mexico and Taiwan were implemented. With the Thermomix websites, a brand new international information and distribution platform was created.

    In 2012 and 2013, a new brand strategy in the large-scale design relaunch for all countries and product divisions were rolled out by triplesense. Various graphic, conceptional and technical improvements of the Magento shops and TYPO3 CMS were part of the implementation. As the digital full service agency, triplesense is responsible for the consulting, creation and technical implementation.

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